Scale-up & Distribution Design

Based on test data, design sales maximization and long-term growth models for the Japanese market.

After a successful test phase, "how to scale" becomes critical for continuous growth in the Japanese market. We provide comprehensive support for the growth phase after Japan entry – from inventory strategy and ad optimization to sales channel expansion and distribution model design.

What's Included

Inventory Optimization

Design optimal inventory placement combining FBA, Rakuten warehouse, and 3PL.

Multi-Channel Expansion

Support channel expansion to Rakuten, own EC, Yahoo, Qoo10, and more.

Advanced Ad Optimization

Implement advanced ad optimization with ROAS improvement and SKU-specific strategies.

Review & CVR Enhancement

Strengthen review operations and CVR optimization to build self-sustaining momentum.

Distribution Model Design

Design exclusive distributor and wholesale models according to your category.

Entity Establishment Support

Propose timing and options for Japanese entity establishment.

Expected Outcomes from Scale-up

  • Concentrated investment in winning SKUs and profit margin maximization
  • Sales stabilization through multi-channel presence
  • Self-sustaining growth through accumulated reviews and SEO
  • Distribution expansion through wholesale and distributor partnerships
  • Long-term brand building in the Japanese market

Scale-up Process

1

Test Results Analysis

Analyze data from the test phase in detail to clarify success factors and challenges.

2

Winning SKU Selection

Identify products with the highest growth potential in Japan based on data.

3

Japan Inventory Strategy Design

Design inventory placement with optimal combination of FBA, Rakuten warehouse, and 3PL.

4

Amazon / Rakuten Operations Optimization

Strengthen advertising, page improvements, and review strategies to maximize sales and profit.

5

Expansion to Other Channels

Execute expansion to additional channels like Rakuten, Yahoo, and own EC.

6

Wholesale/Distributor Partnership or Entity Establishment

Consider optimal distribution model or entity establishment based on category and track record.

This enables a smooth transition from testing to full-scale market deployment.

Scale-up Consultation

If you're seeing positive test results or considering full-scale expansion, please contact us. We'll propose a growth strategy tailored to your situation.

Book Scale-up Consultation